I like crunching Sonic’s nugget ice, but I never realized it had such a cult following until this project. KB!ce knew, though, and created a countertop nugget ice machine that self-dispenses refreshing, chewy ice directly into your glass, no scoop needed. To launch the machine, we designed a brand identity inspired by the idea of ice-dropping, a website featuring monthly recipes, and a digital campaign to drive traffic. Within months, the campaign attracted more than 66,000 visitors and secured an investor who bought the company. That’s something to raise a glass to!