ScholarShop, an upscale resale boutique supporting the Scholarship Foundation of St. Louis, aimed to attract more women aged 18-24. Knowing this age group loves treasure hunting for designer bargains, we created a fun campaign with stylish photos and playful headlines. The takeaway: at ScholarShop, you can strike fashion gold without breaking the bank. Through outdoor ads, direct mail, print, email marketing, website, and social media, we brought in new customers and boosted sales by 35%.