Boy Scouts of America
Scout It Out
Faced with an outdated image and declining enrollment, the Greater St. Louis Area Council of the Boy Scouts of America needed a serious brand refresh. Our solution? A campaign packed with adventure, fun, and some rock ‘n’ roll flair, bringing a modern vibe to the tradition of scouting and boosting enrollment for the first time in years.
Agency
Advertising Savants
Creative Team
Art Direction: Tia Liston
Copywriting: Ray MacAnallan
6%
Increase in enrollment after years
of declining numbers