In 2023, the Missouri Botanical Garden wowed visitors with an incredible exhibit by world-famous glass artist Dale Chihuly. The goal was simple: boost visitor numbers, drive new membership, and draw new audiences. With Chihuly’s stunning glass sculptures as the centerpiece, a high-visibility, multi-channel campaign brought the magic of art and nature to life. The result? A big increase in visitors, new memberships, and a more diverse audience, solidifying the Garden as a must-see destination.